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mini
brochures
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Mini
Brochures are 4-colour, 4-Panel Business card sized brochures
They are excellent promotional pieces that can act as
business cards, brochures, coupons, special event cards
and much more! |
We
create, print, and distribute mini brochures in Banff,
Canmore, Whistler, and Victoria. |
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benefits
include: |
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low
cost, high impact
professionally designed, full colour graphics extremely
retainable |
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multi
purpose
business cards, brochures, referral cards, coupons,etc.
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highly
visible
they're everywhere |
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very
portable
small enough to travel |
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excellent
distribution network
locations added constantly, reliable stocking service
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extremely
retainable
customers
hang on to mini brochures |
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We distribute mini brochures through various rack styles
which fit on the front desks and lobby areas of your region's
major accommodations and other high traffic areas. |
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| Click
here
to see samples of all our displays! |
Dear
Best Pick Advertiser
My name is Patricia Jones and I am the owner of the Best
Picks Menus and Attractions mini brochure program. My goal
is to make sure that when a front line tourism staff member
thinks about a restaurant, attraction, or service, your
company comes to mind. I will also make sure that a portable
marketing piece, your mini brochure, is handy for them to
use as a tool when they are referring you to their guests.
This messaging system, combined with your company's reputation
for good product and service, is a solid marketing program
that fits even the tightest of marketing budgets.
So how do I make you #1 in the minds
of the front-line? With 3 key elements:
1. Portable Pieces
- I will make you a super nice mini brochure with a targeted
marketing message. This mini brochure will showcase all
of your company's benefits and will have at least one call-to-action
on it (phone number, address, web site, etc.). The mini
brochure will be 4 colours inside and out, printed on recycled
card stock. I make sure that the quality of your mini brochure
is a reflection of the quality your customers can expect
from you.
2. Targeted Distribution - We will then
distribute your mini brochure to key accommodation and high
tourist traffic locations every week as well as cover all
of the other accommodations in your area through our binder
and binder inserts program.
When we deliver your mini brochure to our locations, we
have the front desks sign off to ensure that they have received
your mini. This is an excellent opportunity for us to engage
the front line staff. If you have a message you would like
us to relay, call us and we will get it to them. Think of
us as friendly faces visiting the front line staff reminding
them about you and leaving a piece of you with them.
3. Front line Education - We provide our
locations with a Best Picks Quick Facts sheet with information
on each of our clients to help facilitate inquiries and
educate front line staff on location.
I currently work with over 180 clients in Whistler, Victoria,
Banff, and Canmore. I work together with each Best Picks
participant to make sure we stretch their marketing dollar
the furthest. Most clients use their mini as a multi-purpose
piece. Restaurants often use them as business cards and
put them in billfolds, activity companies give them to their
guides to hand out which encourages repeat business, and
company sales people use them as trade show pieces and as
a mail out piece.
The Bottom Line:
Hands down I offer the best bang for buck: 9.85 cents a
piece for each full colour 4 panel mini brochure. I have
compared our price and product to every mini brochure producer
in North America and we are the best value!!
What about distribution costs? It costs about $1 a month
to be at each location. Remember, we go there 4 times a
month. It's all about the numbers, so let's talk about the
return on your investment. Basically, if you chop off 1/3
of the locations, and choose what you feel would be your
top 35 producing locations, the program costs $2 per location
a month.
If you have a 10% marketing budget, the question
to ask yourself is:
"Based on my company's reputation for product and service,
combined with Patricia's service of educating the front
line and giving them my marketing materials every week,
can I generate $20 of business a month per location?"
(Even with only a 5% marketing budget, that works out to
be $40 a month, or in the case of a restaurant, 2 entrees.
Activity company? 1 seat)
That is how the Best Picks Menus and Attractions mini brochure
program becomes solid part of our clients' marketing mix.
The numbers make sense. My program, combined with your company's
offering, is a strong combination that will deliver results.
I am committed to getting started on your mini brochure
campaign right away. Feel free to call me anytime toll free
1 866 932-5488 or download our
Order
Form.
Every Success,
Patricia Jones |
Next Print Run: Soon!
Delivery: 10 business days
Call
Toll Free: 1 866 932-5488
ask for Patricia.
e-mail:
info@minibrochures.com
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